Used Car Statistics

All of our valued subscribers to Carzone and Autotrader now have access to an updated TMG Dealer Dashboard. This improved application allows dealers to monitor how well their vehicle stock is performing online. Clients can track the number of searches and car detail view their stock is receiving. This report can be further filtered by date range and by site origin (to track if cars being viewed on Carzone, Autotrader, Distributor site or their own website).

Website Site Tracking

OK great so now you have a website, what next?. Well it is extremely important to constantly monitor how well your new website is doing. How many page views, monthly unique visitors, most popular pages, most popular used car models and referral domains (what sites users are on before they get to yours). At Trader Media we offer our clients use of Omniture® SiteCatalyst®

Omniture® SiteCatalyst® provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst® helps marketers quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. SiteCatalyst® is part of the Omniture® Online Marketing Suite of applications for online business optimization.

THE SOLUTION

SiteCatalyst® is the industry-leading product that addresses these challenges by providing marketers with the following benefits.

• One place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels
• A comprehensive set of ready-to-use reports that deliver critical insight for improving online success
• Personalized dashboards, alerts, annotations and bookmarks that deliver quick snapshots of key performance indicators (KPIs) for online marketing initiatives
• Extensive set of standalone site metrics that can also be used to develop calculated metrics
• ClickMap graphic overlay that measures traffic, commerce, and success metrics to visually display the most relevant elements on each page of your Web site