As part of our ongoing commitment to support our Carzone dealer network, we recently commissioned a follow up to last year’s Car Buyer Research with RED C Market Research Company.

Download the full report at www.carzone.ie/client

Top Line Results of Carzone's Car Buyer Research 2010

Outlook for Ireland’s Used Car Sales Market is looking positive

• 1 in 4 claim likelihood to buy a used car this year or next
• Intention to buy new is up on last year - a positive indication that the market is picking up

The Internet remains the Most Popular way to search for a used car

• 67% of people will use the internet when searching for a used car to buy, up 6% from last year’s research

When looking for a car, Irish Car Buyers are preferring to search All Dealer Types; Independent and Franchise

• 2 out of 3 will search all dealer types when looking to buy a used car
• Only 6% of car buyers prefer to search exclusively from a franchise or SIMI dealer

Carzone is the No.1 Motoring Website 

• More people search us for a used car than any other
• Carzone and Autotrader are the top websites for car buyers with almost 80% of people choosing us when searching
• The response we deliver, as well as our investment in technology and promotional support, has ensured we stay the destination of choice and Ireland’s No.1

To view the research report in full, please go to www.carzone.ie/client (TMG Customers Only)

For help with your log in details or password, please contact our Dealer Support Team on 01 449 0666 who will be happy to assist.